Let's move beyond just getting Funding
Instead, let's shift the conversation towards transforming capital into enduring revenue streams.
In September 2023 we shared a journal entry highlighting the main pools of Risecap’s clients and they were broadly represented by the following 3 types.
Pool 1 | Right Now Finance- People who need funding because their backs are against the wall and they need the funding yesterday.
Pool 2 | I could use it but it won’t cripple me if I don’t get it- People who have taken some loans or funding in the past and want to refinance those facilities or people who realize some funding will help plug a certain hole they have
Pool 3 | I am ready for my business to grow. People who have gotten to a certain plateau, well-performing systems and a cash injection will take them to another level of growth.
When we have our consultation calls with clients and partners we never push the funding onto you because while our job is to secure the finance options for you it is always in conjunction with understanding what you do, how you do it and why you do it.
About the Risecap Founder and Team—- Read More about Founder Tony Jaiyeola
So to give you a little more insight into how important it is for us to understand what you do and how you do it we are resharing an excerpt of one of Risecap’s Partners Superstruct and their latest article 10 ways in which you can increase your growth before you turn to funding.
This way, ideally, when you come to us, it can be as a pool 3 client.
Superstruct & Risecap’s Strategic Guidelines for Building and Sustaining Business Success.
Know Your Numbers. Deeply. Numbers are your business's lifeblood, not just accounting figures. Master your customer acquisition cost (CAC), customer lifetime value (LTV), churn rate, and profit margins. These metrics are your compass, guiding every decision you make.
Optimize Your Pricing Strategy. Are you leaving money on the table? Analyze your pricing structure. Experiment with value-based pricing, tiered subscriptions, and dynamic pricing models to find the sweet spot that maximizes profitability while resonating with your audience.
The Customer is King (or Queen): Elevate Service to New Heights. Customer loyalty is an invaluable asset. Invest in exceptional customer service that exceeds expectations. Personalize interactions, offer proactive support, and actively gather feedback. Remember, happy customers are repeat customers and brand advocates. Customers can also be clients on the b2b side or on the consumer side, and it is important you are clear on who you are talking to.
Content is King (or Queen) Too: Attract and Convert with Authority. Content marketing is a long-term play, not a quick fix. Create valuable, informative content that resonates with your target audience. Utilize SEO, social media, and email marketing to distribute it strategically, establishing yourself as a thought leader in your industry.
Active, Passive, and Referral-Based Sales: Diversify Your Revenue Streams. Don't rely on a single sales channel. Build a multi-faceted sales engine that leverages:
Active Sales: Direct outreach to new leads through targeted campaigns, cold calls, and network effects.
Passive Sales: Content marketing and SEO that attract organic leads.
Referral Sales: Encourage existing customers to become brand advocates.
Leverage Technology for Efficiency and Growth. Embrace technology as your ally. Automate repetitive tasks, streamline workflows, and invest in tools that boost productivity and data-driven decision-making. Remember, technology fuels efficiency and empowers informed choices.
Build a Dream Team: Attract and Retain Your A-Players. Your team is the engine that drives your business. Foster a positive, collaborative work environment, offer competitive compensation and benefits, and invest in their continuous learning. Remember, engaged employees are the foundation of sustainable success.
Partners in Progress: Collaborate for Expansion. Strategic partnerships can unlock new markets, resources, and expertise. Seek mutually beneficial collaborations with complementary businesses or industry leaders. Remember, collaboration fosters innovation and accelerates growth.
Give Back, Gain More: Cultivate Community and Loyalty. Corporate social responsibility isn't just trendy; it's good business. Support causes your customers care about, volunteer, and build meaningful connections. It's a win-win for brand reputation and customer loyalty.
Measure, Analyze, and Adapt: Continuous Improvement is Key. Don't set it and forget it. Track your progress, analyze data, and be ready to adapt. Growth is a journey, not a destination. Embrace a culture of continuous improvement and be prepared to make adjustments based on real-time insights.
Risecap is here every step of the way to give you the expertise you care about: we support CFOs and business leaders, so you can focus on what you do best.
Ready to find out your business’s finance solutions? At Risecap we're passionate about helping you find the aligned funding solution that fits your unique vision.
The time is now to Keep Rising
The Risecap Team
Words: Alex Verville (Risecap’s Head of Ops)
I was just going to elaborate more on this post! I love that you shared it. thank you.